Email Marketing

Effective Email Marketing Strategies

Master the art of email marketing with UTM tracking.

What You Will Learn

• UTM email tracking
• How to track customer journey
• Email marketing localization
• Common email marketing mistakes
• Email marketing conversion rate

Description

This section dives into the world of email marketing. You'll learn how to use UTMs to track your email marketing campaigns, understand how to track the customer journey, discover the importance of localization in email marketing, learn about common email marketing mistakes, and understand how to calculate and improve your email marketing conversion rate. This knowledge will help you optimize your email marketing efforts.

Requirements

• Basic understanding of email marketing
• Understanding of UTM tracking

Education Track

1. UTM Email Tracking: Learn how to use UTMs to track your email marketing campaigns effectively.
2. How to Track Customer Journey: Understand how to track the customer journey in your email marketing efforts.
3. Email Marketing Localization: Discover the importance of localization in email marketing and how to implement it.
4. Email Marketing Mistakes: Learn about common email marketing mistakes and how to avoid them.
5. Email Marketing Conversion Rate: Understand how to calculate and improve your email marketing conversion rate.

Your Instructor

Dan McGaw

Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of the original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics.

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