Content & Conversion Marketing

Content and Conversion Marketing Insights

Leverage content and conversion marketing strategies for optimal results.

What You Will Learn

Google Analytics UTM tracking for campaign URLs
Digital marketing sales funnel
Importance of analytics in digital marketing
Conversion tracking: AdWords vs Analytics
B2B content marketing funnel
Content marketing ROI

Breakdown of Articles

Google Analytics UTM Tracking for Campaign URLs: Learn how to use Google Analytics to track campaign URLs using UTMs.
Digital Marketing Sales Funnel: Understand the concept of a digital marketing sales funnel and how to leverage it.
Importance of Analytics in Digital Marketing: Discover why analytics is crucial in digital marketing and how to use it effectively.
Conversion Tracking: AdWords vs Analytics: Learn the differences between conversion tracking in AdWords and Analytics.
B2B Content Marketing Funnel: Understand the structure and strategy of a B2B content marketing funnel.
Content Marketing ROI: Learn how to calculate the return on investment for your content marketing efforts.

Requirements

Basic understanding of content marketing
Conversion tracking
Digital analytics

Full Description

This section provides insights into content and conversion marketing. You'll learn how to use Google Analytics to track campaign URLs, understand the digital marketing sales funnel, discover the importance of analytics in digital marketing, learn the differences between conversion tracking in AdWords and Analytics, understand the B2B content marketing funnel, and learn how to calculate content marketing ROI. This knowledge will help you leverage content and conversion marketing strategies for optimal results.

Your Instructor

Dan McGaw

Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of the original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics.