How to shorten URLs with Bit.ly
Open the utm.io web app or Chrome extension.
Input your link and UTM information (campaign, medium, source, term, content, notes) Make sure you have the Shorten URL option enabled and have previously configured Bitly <<link to help article>> to start shortening your links. Click “Shorten” to shorten the URL once all UTM information is confirmed as correct.
You will now see your shortened URL in the utm.io builder. Click “Copy” to copy and save to your dashboard.
If you'd like to stop shortening links, then just uncheck the Shorten URL option on the utm.io builder.