Why care about UTMs?
UTMs are the universal way to track your marketing efforts. They can be used in just about any analytics tool, including Google Analytics, the Apple App store, and many more.
If done correctly, UTMs allow you to attribute all of your conversion and revenue data back to a source. This will enable you to prove if things are working, or not.
To learn more, please check out our Ultimate Guide to UTMs: https://effinamazing.com/blog/the-ultimate-guide-to-utm-builder-for-online-utm-building/