What is the value of creating a template
To get the most value from utm.io, we recommend creating templates. UTM Templates make it quick and easy to fill in your most commonly used UTM parameters. Instead of filling these in manually each and every time, for your most commonly used parameters, simply store them in your UTM Templates so that you may access them quickly for future use.
A template is a saved combination of UTM parameters that are used often and sometimes by multiple team members. They allow you to skip the tedium of re-entering the same details time and again.
For example, you may post a lot of content and branded links to Twitter, and many times when doing so you define the same Source, Medium, and Campaign.
We recommend creating templated for each reusable campaign, although some teams prefer to use templates for locking in medium & source.