Introduction to UTM Tracking

UTM Tracking Basics

An introduction to the fundamentals of UTM tracking.

What You Will Learn

  • The basics of UTM tracking
  • How to track links in Google Analytics
  • How to use UTMs to track paid marketing campaigns


This training guide provides a comprehensive introduction to UTM tracking. You'll learn about UTM naming conventions, how to track links in Google Analytics, and how to use UTMs to track the performance of your paid marketing campaigns. This foundational knowledge will set the stage for more advanced topics in UTM tracking.


  • 60 minutes of time.
  • Basic understanding of digital marketing concepts.
  • Familiarity with the concept of web analytics.

Education Track

  1. Why care about UTM's: Learn the UTM basics in this ultimate guide.
  2. UTM Naming Conventions Guide: Learn the standard naming conventions for UTM parameters.
  3. How to Track Links in Google Analytics: Understand how to use Google Analytics to track your UTM-tagged links.
  4. How to Use UTMs to Track Paid Marketing Campaigns: Discover how to effectively use UTMs to track the performance of your paid marketing campaigns.

Your Instructor

Dan McGaw

Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of, a marketing technology and analytics agency, and the creator of, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of the original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics.

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