Digital Marketing Metrics & KPIs

Key Metrics and KPIs in Digital Marketing

Understand the key metrics and KPIs that drive successful digital marketing.

What You Will Learn

  • Digital marketing ROI metrics
  • Social media marketing goals
  • How to measure customer engagement
  • Affiliate marketing KPIs
  • Email marketing KPIs
  • KPIs for ecommerce business


This guide focuses on the key metrics and KPIs that drive successful digital marketing. You'll learn about ROI metrics, how to set and measure social media marketing goals, methods for measuring customer engagement, KPIs for affiliate and email marketing, and the crucial KPIs for an ecommerce business. This knowledge will help you measure and optimize your marketing efforts.


  • Basic understanding of digital marketing
  • Basic understanding of analytics

Education Track

  1. Digital Marketing ROI Metrics: Learn about the key metrics that determine the return on investment in digital marketing.
  2. Social Media Marketing Goals: Understand how to set and measure goals for your social media marketing efforts.
  3. How to Measure Customer Engagement: Discover the metrics and methods for measuring customer engagement.
  4. Affiliate Marketing KPIs: Explore the key performance indicators that are crucial for successful affiliate marketing.
  5. Email Marketing KPIs: Learn about the metrics that can help you measure the success of your email marketing campaigns.
  6. KPIs for Ecommerce Business: Understand the key performance indicators that are crucial for the success of an ecommerce business.

Your Instructor

Dan McGaw

Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of, a marketing technology and analytics agency, and the creator of, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of the original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics.

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