UTM Methodologies and Strategies

Advanced UTM Strategies

Dive deeper into UTM methodologies and strategies.

What You Will Learn

  • How to organize UTM codes
  • Pass UTM parameters between pages
  • Track LinkedIn ads with UTMs
  • Use Google Analytics custom UTM parameters


This section dives deeper into UTM methodologies and strategies. You'll learn how to organize your UTM codes, pass UTM parameters between pages, track LinkedIn ads with UTMs, and use custom UTM parameters in Google Analytics. These advanced strategies will help you get the most out of your UTM tracking efforts.


  • 90 minutes of time.
  • Basic understanding of UTM tracking and Google Analytics.
  • Familiarity with the concept of URL parameters.

Education Track

  1. UTM Builder Spreadsheet Template: Learn how to use a spreadsheet template to build your UTM parameters.
  2. UTM Parameters Best Practices: Discover the best practices for using UTM parameters to track your marketing campaigns.
  3. Organize UTM Codes: Understand how to effectively organize your UTM codes for better tracking and analysis.
  4. Pass UTM Parameters Between Pages: Learn how to pass UTM parameters between pages to track user journeys.
  5. Track LinkedIn Ads with UTMs: Discover how to use UTMs to track the performance of your LinkedIn ads.
  6. Google Analytics Custom UTM Parameters: Learn how to create and use custom UTM parameters in Google Analytics.

Your Instructor

Dan McGaw

Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of the original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics.

Continue Training

Understanding Attribution

Read More

Still need help? Contact Us Contact Us